Baking Week

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SHOP BAKED MAKEUP

Makeup for Mature Skin

Your Season of Gorgeous Gifting

Shop festive finds and beauty bestsellers worth celebrating in style.
SHOP HOLIDAY GIFTS FIND YOUR FOUNDATION SHADE FOUNDATION FINDER CHAT WITH AN EXPERT

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Limited Edition
Limited Edition

Limited Edition

Holiday Value Sets
Holiday Value Sets

Holiday Value Sets

Gifts Under $30
Gifts Under $30

Gifts Under $30

Eyes
Eyes

Eyes

Lips
Lips

Lips

Bliss Skincare
Bliss Skincare

Bliss Skincare

CELEB-APPROVED FAVORITES

Perfect for mature skin, our products are beloved by these famous Geller gals!

Why is Baked Makeup Better?

Weightless feel
Easy 3 Step color matching
Cake-free, crease free finish

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We know a thing or two about aging gracefully. That's why our foolproof beauty solutions are made especially for women over 40. Because we all deserve to feel beautiful, at every phase of life.

OUR STORY

You're Never Too Old to Go Viral